Sterling P. Sanders

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• résumé
• journalism
• graphic-design
• web-design

Sterling P. Sanders

• 1953 Lawson Blvd.
• Gurnee, IL 60031 , USA
• spsander@gmail.com

Objective

An account-side, or business development, multitasking position on the new frontier of interactive and digital media.

Education

University of Illinois at Urbana-Champaign

Bachelor of Science, News-Editorial Journalism, College of Communications. May 2005.

Minor: Business Adiminstration

Minor: Political Science

Experience

Silver Inc. Chicago, IL.

Founder / President / CEO August 2005 - Present

• Consult, contract and freelance in advertising, brand, project, digital marketing and interactive media: management, strategy, awarness, promotion, graphic / web design, art direction, copywriting and editing.
• Create functional, engaging and content driven marketing plans and designs.
• Analyze interactive market trends, traffic, data and prepare production planning.
• Aid and engage in cost estimation, pitch, presentation and price negotiation.
• Conceptualize, illustrate and design product brand identity, digital presence, promotional materials, packaging, direct mail, product displays, print ads, web ads.

Grant Thornton Chicago, IL.

National Brand Awarness Consultant / Ecomm Marketing Consultant August 2007 - January 2009

• Aided US implementation of worldwide brand redesign, awareness and training.
• Streamlined national design and marketing processes for greater efficiency and consistency. `
• Developed communication solutions and marketing campaigns, in accordance with brand identity, to overcome business challenges and accomplish management goals in print and digital mediums.
• Orchestrated projects, leading them from concept to completion. Communicated with all levels of staff; coordinated successful and efficient completion on budget; evaluated post-project results.

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• Created and designed new marketing / promotional materials, graphic elements, editorial images and icons.
• Updated, designed and analyzed internal and external digital marketing for brand presence and impact.

Mygamer.com, Shock 3D L.L.C

Managing Editor September 2001 - May 2006

• Managed an online staff of 67 in full website operation: set and enforced editing and publication deadlines; provided concept to completion, performance-oriented project management; hired and evaluated staff.
• Directed as editorial chief, PR and advertising representative in daily business and at global trade shows.
• Created and analyzed marketing campaigns with: CPM, CRM, SEO, SEM, CPA, CPC, CPL, CTR, PPC and ROI.
• Conducted advertising and content exclusivity negotiations with game publishers, developers and retailers.
• Moderated and tripled content coverage to grow online community, commentary and site loyalty.
• Set visual and interaction design, front-end functionality, usability, accessibility and information architecture.
• Developed and published website graphics, design, writing and editing.

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• Generated large scale advertising revenue growth; increased market readership by more than twenty-fold.
• Promoted from previous position after August 2001.

Senior Editor July 2000 - August 2001:

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• Generated new public relations and business contacts to gain industry support; created a new brand identity.
• Wrote, edited wrote and posted video game reviews, previews, features and editorials three times a week.
• Launched three successful site redesigns; managed all digital assets and database servers.
• Wrote, edited and published video game reviews, previews, features and editorials.
• Promoted from previous position after June 2000.

Writer/Database Manager November 1998 - June 2000:

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• Wrote video game reviews, previews, features or editorials four times a week.
• Maintained a 20GB database used for download, review and pictorial access.

Gilbane Building Company Chicago, IL.

Assistant Purchasing Manager (August 2006 - January 2007)

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• Implemented an online construction contractor bidding application (iBidPro), migrating a hardcopy qualification process to comprehensive, online, digital databases.
• Executed and streamlined pre-bid contractor qualifications; inspected credentials for approval.
• Facilitated internal, external and joint-venture: vendor, contractor, sub-contractor and supplier relations.
• Released bid packages, supplements and construction drawings to qualified bidders.

Information Technology Intern (May 2001 - August 2001)

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• Third in command for the Midwest IT region; 10 construction sites in four states and two Chicago offices
• Ran 6 Gilbane network servers: two Midwest regional Windows 2000 intranet servers, two national Windows XP Beta servers, one email server and one Internet Information Service (IIS) based Web server.
• Used database programming to develop new ways of tracking electronics for inventory.
• Created 2 intranet WebPages for the Midwest regions of Glibane Building Company and SBC Services.
• Helped route and setup remote computer networks at constructions sites.

The Daily Illini (student newspaper) Champaign, IL.

Copy Editor January 2004 - May 2004

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• Edited articles for spelling, grammar, typographical, consistency, factual and logic errors.
• Ensured accuracy and completeness while preparing articles for typesetting.
• Changed copy to make stories better organized and more compelling
• Wrote headlines and designed news pages.

Web Designer October 2003 - December 2003

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• Posted daily news, sports, opinions and features to DailyIllini.com
• Developed web graphics and design.
• Prepared all content for the website including: text, imgages, site architecture and multimedia.

Managing / Graphics Editor May 2003 - August 2003

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• Helped redesign the newspaper format from tabloid to broadsheet.
• Set newspaper layouts and designs.
• Created front-page information graphics relevant to news articles
• Oversaw and trained staff graphics reporters

Metro Reporter January 2003 - May 2003

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• Researched, reported and wrote nearly 35 articles covering politics and events around the UofI campus.
• Developed and expierienced new methods of beat reporting.

Skills

Programming

• XHTML, HTML, CSS, XML, DOM, JavaScript, ASP, PERL, PHP, RSS, MySQL, Action Script 2.0/3.0, Visual Basic, Access, Excel

Design

• Adobe Photoshop, Pagemaker, Illustrator, InDesign, Acrobat Pro, Golive, Version Cue
• Quark CopyDesk, XPress, Brand Manager
• Macromedia Flash, Director, Fireworks, Studio, Dreamweaver, Freehand.
• Bryce 3D, 3D Studio Max, Maya,.

Audio/Video

• Adobe Premire Pro, After Effects, Encore DVD, Final Cut Pro, Vegas.
• Adobe Audition; Reason, Recycle; Sony Sound Forge, Acid Pro; Fruity Loops Studio; Cubase SX.

Office

• Microsoft Office: Word, Access, Excel, FrontPage, PowerPoint, Outlook, InfoPath, Project, Publisher, Visio, OneNote.

Interactive Production

• W3C web standards and best practices
• Website Analytics
• CMS: Mambo, Joomla!, Drupal
• Blogging Platforms: Wordpress, MoveableType
• Web Frameworks: Django, Ruby on Rails
• APIs
• Podcasting, Screencasting.

Management

• Communication, Strategy, Motivation, Organization, Workflow, Project Planning, Finance Planning.

Marketing

• B2B, B2C, Art Direction, Copywriting, Editing, Direct Mail, Print, Ad Serving, SEO, Viral, Content Advertising, E-grass roots/E-comms campaigns, Paid Inclusion, Social Networking, Word of Mouth, Company / Brand Promotion.

Honors, Awards, Activities and Interests:

• The National Dean’s List: 2002-2003, 2003-2004, 2004-2005
• Phi Theta Kappa Honor Society
• Pi Sigma Alpha, Gamma Mu Chapter: Political Science Honorary Society
• Triangle Engineering Fraternity, Alpha Chapter: Member, Social Chair, PR Chair, Pledge Educator
• Society of Professional Journalists: Member
• Hip Hop Disc Jockey
• Tennis, Golf, Pencil and Ink Art, Photography, Graphic Design, Music Production, Film Production, 3D Animation, Video Games, Books, Cars, Computers, Japanese Animation and Electronics.

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