Resume
Objective
To be a bleeding edge Creative Director, paving new roads on the frontier of interactive and digital marketing, executing strategy through design.
Art Director
The Results:
• Crafted and launched a successful international re-brand of Starcom Worldwide.
• Designed world class, international business pitches to win Anheuser-Busch InBev, Microsoft, Comcast NBC-Universal, Groupon, Burger King, Harley Davidson, Darden Restaurants, Sanofi-Aventis, American Egg Board, Luxottica, Best Buy, Mars-Wrigley China and Coca-Cola France clientèle.
• Developed and aided Human Experience strategy, design and creativity of “big idea” media executions for: Anheuser-Busch InBev, Microsoft, Procter & Gamble, GM, Darden, Burger King, RIM Blackberry, Disney, Allstate, Bank of America, Samsung, Walgreens, Mars-Wrigley, Best Buy, Nintendo, Luxottica, United Airlines, ESPN, Hanes, Heinz, Jim Beam, LEGO, US Cellular.
The Work:
• I make ideas reality.
• Lead company-wide design and presentation renovation.
• Provide creative, art and design direction to Business Development, Marketing Commincations and client teams globally at Starcom, Starcom Mediavest Group, Vivaki, Liquid Thread, and Spark Communications.
• Manage the creative and aesthetic direction of internal and external Brand and Marketing Communications.
• Create engaging, content driven, business development pitches in accordance with potential new client needs, strategic goals and company messaging.
• Conceptualize, illustrate and design corporate identity, digital presence, and collateral.
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Advertising, Marketing, Digital Consultant / Founder
Silver Inc.
September 2005 – October 2009 (4 years 2 months)
Chicago, IL
The Clients
Grant Thornton, Red Bull, Heinz, Sony Computer Entertainment of America, Gilbane Building Company, University of Illinois.
The Results:
• Assisted SCEA and TWBA/Chiat/Day in the digital launch of Sony’s Playstation 3 2006 online viral campaign, “Play B3yond,” reaching 100,000 unique viewers in the first week.
• Orchestrated 2008 communication between Red Bull and SCEA to create/sponsor an island (launched in 2009) and mini-game on the PS3 network “Playstation Home,” allowing players to explore a tropical Red Bull themed interactive virtual space.
• Helped Heinz launch a 2007 online digital, social, campaign in combination with YouTube for America to create the next great Heinz Ketchup ad. Thousands of commercials were uploaded, winner was awarded $57,000 and a national tv spot.
• Assisted Pentagram Design LTD. and the Grant Thornton International Marketing team on implementing a world-wide rebrand in 2007; including logo design and new imagery.
• Coordinated 2005 Red Bull “Wings” Street Team for sponsored summer sports events and concerts by creating a community web site for interaction and generating ideas of creative consumer engagement. Increased outreach by 200%.
• Implemented and aided design of a new web-portal for the University of Illinois College of Communications, including updating design, web standards and backend CMS.
The Work:
• Consult, contract and freelance in advertising, brand promotion/strategy/awareness, project management, digital marketing, interactive media, graphic design, web design, art direction, copywriting and editing.
• Create functional, engaging and content driven marketing plans and designs.
• Analyze interactive market trends, traffic, data and prepare production planning.
• Aid and engage in cost estimation, pitch, presentation and price negotiation.
• Conceptualize, illustrate and design product brand identity, digital presence, promotional materials, packaging, direct mail, product displays, print ads, web ads.
National Brand and Marketing Consultant
Grant Thornton
August 2007 – January 2009 (1 year 6 months)
Chicago, IL
• Streamlined national design and marketing processes for greater efficiency and consistency.
• Developed communication solutions and marketing campaigns, in accordance with brand identity, to overcome business challenges and accomplish management goals in print and digital mediums.
• Orchestrated projects, leading them from concept to completion. Communicated with all levels of staff; coordinated successful and efficient completion on budget; evaluated post-project results.
• Created and designed new marketing / promotional materials, graphic elements, editorial images and icons.
• Updated, designed and analyzed internal and external digital marketing for brand presence and impact.
• Reviewed materials for brand compliance.
• Generated templates and training for local office marketers.
Assistant Purchasing Manager
Gilbane Building Company
August 2006 – January 2007 (6 months)
Chicago, IL
• Executed and streamlined pre-bid contractor qualifications; inspected credentials for approval.
• Facilitated internal, external and joint-venture: vendor, contractor, sub-contractor and supplier relations.
• Released bid packages, supplements and construction drawings to qualified bidders.
Managing Editor
Mygamer.com (Shock 3D LLC)
September 2001 – May 2006 (4 years 9 months)
Chicago, IL
• Directed as editorial chief, PR and advertising representative in daily business and at global trade shows.
• Conducted advertising and content exclusivity negotiations with game publishers, developers and retailers.
• Created and analyzed marketing campaigns with: CRM, SEO, SEM, CTR, ROI, CPI, CPM, CPC, CPL, PPC.
• Moderated and tripled content coverage to grow online community, commentary and site loyalty.
• Generated large scale advertising revenue growth; increased market readership to 700k+ uniques a month.
• Set visual and interaction design, front-end functionality, usability, accessibility and information architecture.
• Developed and published website graphics, design, writing and editing.
• Promoted from previous position after August 2001.
Web Editor
The Daily Illini
October 2003 – December 2004 (1 year 3 months)
Chicago, IL
• Prepared all content for the website including: text, images, site architecture and multimedia.
Copy Editor
The Daily Illini
October 2003 – December 2004 (1 year 3 months)
Chicago, IL
• Ensured accuracy and completeness while preparing articles for typesetting.
• Wrote headlines, designed newspages, changed copy to make stories better organized and more compelling.
Graphics Editor
The Daily Illini
June 2003 – August 2003 (3 months)
Chicago, IL
• Set newspaper layouts and designs and created front-page information graphics relevant to news articles.
Information Technology Intern
Glibane Building Company
May 2001 – August 2001 (4 months)
Chicago, IL
• Created two intranet webpages for the Midwest region of Glibane Building Company and At&t SBC Services.
Senior Editor
Mygamer.com (Shock 3D LLC)
July 2000 – August 2001 (1 year 2 months)
Chicago, IL
• Launched three successful site redesigns; managed all digital assets and database servers.
• Wrote, edited and posted video game reviews, previews, features and editorials.
• Promoted from previous position after June 2000.
Writer/Database Manager
Mygamer.com (Shock 3D L.L.C.)
November 1998 – June 2000 (1 year 8 months)
Chicago, IL
• Maintained a 20GB database used for download, review and pictorial access.
Education
University of Illinois at Urbana-Champaign
News-Editorial Journalism, Journalism, Business Administration, Political Science
2000 – 2005
Activities and Societies: Dean’s List: 2000-2001, 2003-2004, 2004-2005; Phi Beta Kappa Honor Society; Pi Sigma Alpha, Gamma Mu Chapter: Political Science Honorary Society; Triangle Engineering Fraternity, Alpha Chapter: Member, Social Chair, PR Chair, Pledge Educator; Society of Professional Journalists: Member; Hip Hop Club: Member, Vice President, Designer, Organizer, Promotion Director, Performer; USTA (United States Tennis Association): Member; Hip Hop Disc Jockey
Recommendations
Liza Wadlington, Business Development and Production Manager, Starcom USA
Graham Nolan, Director, Marketing Communications, Starcom MediaVest Group
Steve Bonner, Director of Business Development, Starcom USA
Lisa Donohue, CEO, Starcom USA
